Start with a task you actually do.
A useful AI workflow begins with a specific job: organizing content ideas, outlining a video or turning a recurring client question into an article plan. Justin helps real estate professionals connect these tools with their everyday marketing work.
His focus is understanding the task, providing useful context and reviewing the result. The agent’s market knowledge and experience remain central. A fluent answer is a draft to assess, not a reason to stop checking the facts.
Topics to bring into the training.
- Content planning: group common client questions into subjects that fit your website, videos and social channels.
- Prompt development: explain the audience, purpose, source material and desired format clearly.
- Voice and editing: replace generic language with specific details you can support and wording you would actually use.
- Repeatable workflows: define what the tool does, what a person reviews and what needs to happen before publishing.
For teams and brokerages, a shared approach can make it easier to compare drafts and explain why some outputs need more work. The right starting point depends on the tools people already use and the tasks they want to improve.
An example: one question, several useful drafts.
Take a question you hear repeatedly from sellers. Begin with your own answer and approved source material. AI can help organize that information into a video outline, an article structure and possible social posts.
The review comes next: check each factual claim, remove unsupported assumptions and make sure the meaning survives the change in format. Keep private client information out of a marketing prompt. The final content should sound like someone who knows the subject and can explain it clearly.
Using AI and being found through AI are different questions.
Training can help you use a tool in your work. SEO and AI search strategy address how people discover your information. Both depend on a clear purpose and content that reflects real knowledge.
When you contact Justin, share your role, the tools you currently use and one task you would like to improve. For a team, include the experience levels in the group so the conversation starts with the people doing the work.
Talk about AI training