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Artificial Intelligence
Artificial intelligence is changing how agents create content, organize information and get discovered. Start with the work you need to do, then consider where AI can help.
Articles to explore.
1 article
THE TOPIC
Keep your expertise in the work.
Choose a specific task
Organizing client questions, outlining a video and reviewing a draft are different jobs. Give the tool a clear purpose and decide what a useful result would look like before you begin. That makes it easier to judge whether the output helps with the task.
Provide the substance
Your experience supplies the details that make marketing useful. Start with your own notes and appropriate source material, with private client information removed. AI can help arrange those ideas; it should not invent your experience, market knowledge or results.
Review before publishing
Check facts, sources and the meaning of each draft. Read it aloud and replace language you would not use with a client. A repeatable review process is especially useful when several people contribute to a team’s marketing.
Understand AI discovery
Using an AI tool and appearing in an AI answer are different subjects. The AI search guide explains the discovery side, including useful answers and connected profiles. It also shows how AI can help organize what you already know into a clearer content plan.
WORK WITH JUSTIN
Put it into practice.
Learn about Justin’s approach to prompts, content planning and reviewing AI output for real estate marketing.