THE STRATEGIES / 02
Artificial Intelligence
Artificial intelligence is changing how agents create content, organize information and get discovered. Start with the work you need to do, then consider where AI can help.
Articles to explore.
10 articles
Artificial Intelligence
Use a Claude Skill to Review Real Estate Content
Turn a recurring content check into a reusable Claude skill, with approved source notes, specific findings and practical tests before your team relies on it.
Artificial Intelligence
Turn AI Meeting Notes into Reliable Real Estate Follow-Up
Turn meeting notes into a useful recap and task list while keeping confirmed commitments separate from possibilities and unanswered questions.
Artificial Intelligence
Use AI to Practice Your Real Estate Consultation
Rehearse one client conversation with a fictional scenario, approved facts and feedback you can check against the words you actually used.
Artificial Intelligence
Track AI Website Visits in GA4: A Guide for Real Estate Agents
Follow AI Assistant traffic from the entry page to a meaningful action, and turn a small monthly report into practical website improvements.
Artificial Intelligence
Use AI to Turn a Real Estate Website Audit into an Action Plan
Turn technical findings into a short, reviewed work list with clear evidence, a responsible person and a useful test for each change.
Artificial Intelligence
Build an AI Knowledge Base for Your Real Estate Team
Organize the information your team trusts, give each source an owner and use it to create drafts that are easier to check.
Artificial Intelligence
How to Test an AI Marketing Workflow for Your Real Estate Business
A two-week pilot to see whether AI saves time, improves the work and earns a place in your real estate marketing.
Artificial Intelligence
AI Search for Real Estate Agents: A Practical Starting Point
Start with the questions your clients ask, the experience you can share and a website that makes both easy to find.
Artificial Intelligence
AI Prompts for Real Estate Marketing That Sound Like You
Start with your own knowledge, give the tool a clear brief and review the result against what you meant to say.
Artificial Intelligence
How to Fact-Check AI Content Before You Publish
An editorial workflow for checking the evidence, meaning and changing details behind an AI-assisted draft.
THE TOPIC
Keep your expertise in the work.
Choose a specific task
Organizing client questions, outlining a video and reviewing a draft are different jobs. Give the tool a clear purpose and decide what a useful result would look like before you begin. That makes it easier to judge whether the output helps with the task.
Provide the substance
Your experience supplies the details that make marketing useful. Start with your own notes and appropriate source material, with private client information removed. AI can help arrange those ideas; it should not invent your experience, market knowledge or results.
Review before publishing
Check facts, sources and the meaning of each draft. Read it aloud and replace language you would not use with a client. A repeatable review process is especially useful when several people contribute to a team’s marketing.
Understand AI discovery
Using an AI tool and appearing in an AI answer are different subjects. The AI search guide explains the discovery side, including useful answers and connected profiles. It also shows how AI can help organize what you already know into a clearer content plan.
WORK WITH JUSTIN
Put it into practice.
Learn about Justin’s approach to prompts, content planning and reviewing AI output for real estate marketing.