THE STRATEGIES / 01
Search & discovery
Search and discovery is about how people find and understand your expertise. Explore SEO, AI search and the website content that helps real estate professionals answer client questions.
Articles to explore.
11 articles
Search & discovery
How to Research Keywords for Out-of-State Home Sellers
The seller lives in Denver. The house is in Tucson. Which location belongs in Google Keyword Planner? Try both, then use what you learn to help an owner prepare from a distance.
Search & discovery
Prepare Better Images for Your Real Estate Website
Give website images a clear purpose, prepare them for their placement and check the result visitors receive, with a practical image brief and real estate examples.
Search & discovery
Did Your Real Estate Search Rankings Drop? Check the Evidence
Turn a surprising ranking report into a focused investigation of the page, its search visits and the next action worth taking.
Search & discovery
Fix Outdated Links to Your Real Estate Website
Help visitors reach the right biography or resource when a profile, interview or speaker page still links to an old website address.
Search & discovery
Write Better SEO Titles and Descriptions for Real Estate
Make each search result’s promise clearer with specific page titles, accurate summaries and a destination that delivers.
Search & discovery
Is Your Real Estate Blog Indexed? A Search Console Checklist
Check one published article, understand the indexing result and decide when to request a crawl, validate a fix or investigate a website issue.
Search & discovery
Real Estate Search Intent: Match Each Search to the Right Page
Decide which searches need a guide, a service page or a contact route, then give each visitor a destination that delivers.
Search & discovery
How to Check What AI Search Says About You as a Real Estate Agent
A focused review of how AI answers describe you, which sources they cite and where a prospective client goes next.
Search & discovery
How to Connect Social Media to Google Search Console
A step-by-step guide for agents to add supported social accounts, verify access and understand what the reports show.
Search & discovery
How to Build Content Clusters for a Real Estate Website
Give related client questions a clear home, with an overview page and focused answers that are easy to follow.
Search & discovery
Use Search Console to Find Real Estate Content Ideas
Turn the questions already reaching your website into a focused plan for clearer pages and useful new articles.
THE TOPIC
Make your knowledge easier to find.
Website foundations
Start with pages that explain who you are, who you help and what you know. Clear headings and descriptive links help a reader move from a broad question to a detailed answer. The same structure makes the relationships between your pages easier to follow.
Answers and AI search
SEO, answer engine optimization and generative engine optimization overlap around accessible, useful information. The guides here explore how an agent’s own experience can support an answer, how to identify its source and how to connect it with relevant information elsewhere on the site.
A consistent identity
Your website biography, professional profiles and published content should describe the same person and current work. That gives someone who discovers you through an article or video a clear path to understanding your experience and deciding whether to contact you.
Meaningful progress
A single search result or AI answer is only one observation. Look at the questions your content addresses, the pages people reach and the inquiries that follow. Those details help you decide which explanations need improvement and which subjects deserve a deeper article.
WORK WITH JUSTIN
Put it into practice.
See how Justin approaches website structure, useful content and a consistent professional identity.