THE BLOG / JUSTIN TAYLOR
Search. AI. Marketing.
The work behind visibility.
Ideas and guidance for real estate professionals building their presence across search, AI, video and local markets.
How to Research Keywords for Out-of-State Home Sellers
The seller lives in Denver. The house is in Tucson. Which location belongs in Google Keyword Planner? Try both, then use what you learn to help an owner prepare from a distance.
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More from Justin
Local presence
Check the Booking Link on Your Real Estate Google Business Profile
Follow one test appointment from Google Maps to the seller’s confirmation and the agent’s calendar. See where to look when the time is right but the office is wrong.
Video & content
Plan a YouTube End Screen for Your Next Real Estate Video
A buyer finishes your home-tour video with a page of notes. What should they watch next? Plan the closing line, the final shot and the link to a second-visit guide.
Artificial Intelligence
Use a Claude Skill to Review Real Estate Content
Turn a recurring content check into a reusable Claude skill, with approved source notes, specific findings and practical tests before your team relies on it.
Search & discovery
Prepare Better Images for Your Real Estate Website
Give website images a clear purpose, prepare them for their placement and check the result visitors receive, with a practical image brief and real estate examples.
Local presence
Set Clear Holiday Hours on Your Real Estate Google Profile
Help clients understand when they can visit, how to arrange a meeting and what changes during a holiday, with the right profile settings and clear instructions.
Video & content
Build YouTube Playlists Around Real Estate Client Questions
Give buyers and sellers a clear route through your existing videos with focused playlists, useful sequencing and a relevant next step.
Artificial Intelligence
Turn AI Meeting Notes into Reliable Real Estate Follow-Up
Turn meeting notes into a useful recap and task list while keeping confirmed commitments separate from possibilities and unanswered questions.
Search & discovery
Did Your Real Estate Search Rankings Drop? Check the Evidence
Turn a surprising ranking report into a focused investigation of the page, its search visits and the next action worth taking.
Local presence
A Google Business Profile Access Checklist for Real Estate
Keep the right people responsible for your profile with a clear access record, suitable roles and a handoff you can confirm.
Video & content
Turn a Real Estate Blog into a Useful LinkedIn Document
Adapt one reader question into a short PDF with useful examples, clear design and a direct path to the full article.
Artificial Intelligence
Use AI to Practice Your Real Estate Consultation
Rehearse one client conversation with a fictional scenario, approved facts and feedback you can check against the words you actually used.
Search & discovery
Fix Outdated Links to Your Real Estate Website
Help visitors reach the right biography or resource when a profile, interview or speaker page still links to an old website address.
Local presence
A Google Business Profile Photo Checklist for Real Estate
Help prospective clients recognize you, find the right entrance and understand your business with a focused, manageable photo refresh.
Video & content
Build a Useful Video Page for Your Real Estate Website
Connect one educational video with a clear summary, descriptive transcript and useful resource, so visitors can watch, revisit and act on the explanation.
Artificial Intelligence
Track AI Website Visits in GA4: A Guide for Real Estate Agents
Follow AI Assistant traffic from the entry page to a meaningful action, and turn a small monthly report into practical website improvements.
Search & discovery
Write Better SEO Titles and Descriptions for Real Estate
Make each search result’s promise clearer with specific page titles, accurate summaries and a destination that delivers.
Local presence
Moving Your Real Estate Office? Update Your Google Profile
Coordinate an office move with a clear plan for your existing profile, new address, reviews and the route clients follow to reach you.
Video & content
A Caption and Clarity Checklist for Real Estate Videos
Give every video a clear final review: accurate captions, synchronized timing and an explanation viewers can follow in the finished player.
Artificial Intelligence
Use AI to Turn a Real Estate Website Audit into an Action Plan
Turn technical findings into a short, reviewed work list with clear evidence, a responsible person and a useful test for each change.
Search & discovery
Is Your Real Estate Blog Indexed? A Search Console Checklist
Check one published article, understand the indexing result and decide when to request a crawl, validate a fix or investigate a website issue.
Local presence
Connect Google Business Profile to Analytics: A Real Estate Guide
Bring profile activity into Google Analytics, understand the reporting limits and turn local visibility data into useful decisions for your real estate business.
Video & content
A YouTube Video Review Routine for Real Estate Agents
Use YouTube analytics, a focused replay and a simple recording brief to make your next real estate video clearer and more useful.
Artificial Intelligence
Build an AI Knowledge Base for Your Real Estate Team
Organize the information your team trusts, give each source an owner and use it to create drafts that are easier to check.
Search & discovery
Real Estate Search Intent: Match Each Search to the Right Page
Decide which searches need a guide, a service page or a contact route, then give each visitor a destination that delivers.
Local presence
How to Build Useful Community Pages for Your Real Estate Website
Turn local knowledge into a guide that helps clients research an area, verify the details and prepare for a conversation.
Video & content
How to Connect YouTube Shorts to Your Real Estate Videos and Website
Use the right links to guide viewers from one useful clip to a full explanation and a resource they can put to work.
Artificial Intelligence
How to Test an AI Marketing Workflow for Your Real Estate Business
A two-week pilot to see whether AI saves time, improves the work and earns a place in your real estate marketing.
Search & discovery
How to Check What AI Search Says About You as a Real Estate Agent
A focused review of how AI answers describe you, which sources they cite and where a prospective client goes next.
Search & discovery
How to Connect Social Media to Google Search Console
A step-by-step guide for agents to add supported social accounts, verify access and understand what the reports show.
Artificial Intelligence
AI Search for Real Estate Agents: A Practical Starting Point
Start with the questions your clients ask, the experience you can share and a website that makes both easy to find.
Video & content
YouTube SEO for Real Estate Agents: Build a Useful Local Channel
Plan videos around local client questions, deliver what the title promises and give viewers a useful next step.
Local presence
Google Business Profile for Real Estate Agents: What to Fix First
A focused audit of your profile, the page it links to and the details prospective clients use to decide whether to contact you.
Search & discovery
How to Build Content Clusters for a Real Estate Website
Give related client questions a clear home, with an overview page and focused answers that are easy to follow.
Search & discovery
Use Search Console to Find Real Estate Content Ideas
Turn the questions already reaching your website into a focused plan for clearer pages and useful new articles.
Artificial Intelligence
AI Prompts for Real Estate Marketing That Sound Like You
Start with your own knowledge, give the tool a clear brief and review the result against what you meant to say.
Artificial Intelligence
How to Fact-Check AI Content Before You Publish
An editorial workflow for checking the evidence, meaning and changing details behind an AI-assisted draft.
Video & content
Turn One Real Estate Video into Five Useful Content Pieces
Develop one clear answer, then adapt it for the ways clients watch, read and research.
Video & content
A Monthly Video Content Plan for Real Estate Agents
A four-week example that gives each video a purpose and leaves time to produce it well.
Local presence
How Real Estate Agents Can Ask for Google Reviews
A clear review-request process with a sample message, current Google instructions and thoughtful follow-up.
Local presence
A Local Citation Audit for Real Estate Agents
Find and correct the outdated details that make it harder for people to recognize and reach you.
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