THE FOCUS / 03
Video & content
Useful content begins with a question you can answer well. Explore how to turn real estate experience into videos, articles and a clearer presence across your channels.
Articles to explore.
1 article
THE TOPIC
Give every piece a clear purpose.
Questions worth answering
The conversations you have with buyers and sellers offer a starting point for content. Choose one question and identify what your experience adds to the answer. A focused subject is easier to explain than a video trying to cover every part of a transaction.
Titles and delivery
A title helps someone decide whether the video addresses their need. The opening should confirm that promise, and the rest should deliver on it. A clear explanation, relevant examples and a useful next step give the viewer a reason to keep watching.
An organized channel
Your channel should explain who the videos are for and make related answers easy to find. Think about the path from one question to the next. The YouTube guide covers local topics, video outlines and the details behind a more useful channel.
Content across formats
One well-developed answer can inform a video, a written guide and a social post. Adapt the explanation to the format while keeping its meaning intact. Link to a deeper resource when a shorter piece cannot give the reader or viewer enough detail.
WORK WITH JUSTIN
Put it into practice.
See how Justin connects client questions, video topics, presentation and channel organization.