THE FOCUS / 04
Local presence
Your local presence is the information people encounter when they research you and the communities you serve. Keep your profiles, website and client feedback working together.
Articles to explore.
1 article
THE TOPIC
Make the local details clear.
Accurate business information
Begin with your actual business name, current contact information and the work you do. An agent, team and brokerage may have different roles in that presence. Review the applicable Google guidelines before creating a profile or changing how the business is represented.
A useful website destination
Someone who follows a profile link should arrive at a relevant page with a clear biography and contact options. Conflicting phone numbers or outdated affiliations make that next step harder. A profile review should include the page it sends visitors to.
Real client feedback
Reviews give prospective clients another perspective on working with a professional. Request honest feedback and respond thoughtfully. Look for recurring questions or details that could help you improve how you explain your services on the website.
A manageable review routine
Check the profile, linked page and contact details regularly. Record what has changed and review the information people use before reaching out. The Google Business Profile guide provides a starting point for deciding what to fix first.
WORK WITH JUSTIN
Put it into practice.
Learn how Justin reviews profile accuracy, website connections and the information prospective clients use to contact you.