THE STRATEGIES / 04
Local presence
Your local presence is the information people encounter when they research you and the communities you serve. Keep your profiles, website and client feedback working together.
Articles to explore.
10 articles
Local presence
Check the Booking Link on Your Real Estate Google Business Profile
Follow one test appointment from Google Maps to the seller’s confirmation and the agent’s calendar. See where to look when the time is right but the office is wrong.
Local presence
Set Clear Holiday Hours on Your Real Estate Google Profile
Help clients understand when they can visit, how to arrange a meeting and what changes during a holiday, with the right profile settings and clear instructions.
Local presence
A Google Business Profile Access Checklist for Real Estate
Keep the right people responsible for your profile with a clear access record, suitable roles and a handoff you can confirm.
Local presence
A Google Business Profile Photo Checklist for Real Estate
Help prospective clients recognize you, find the right entrance and understand your business with a focused, manageable photo refresh.
Local presence
Moving Your Real Estate Office? Update Your Google Profile
Coordinate an office move with a clear plan for your existing profile, new address, reviews and the route clients follow to reach you.
Local presence
Connect Google Business Profile to Analytics: A Real Estate Guide
Bring profile activity into Google Analytics, understand the reporting limits and turn local visibility data into useful decisions for your real estate business.
Local presence
How to Build Useful Community Pages for Your Real Estate Website
Turn local knowledge into a guide that helps clients research an area, verify the details and prepare for a conversation.
Local presence
Google Business Profile for Real Estate Agents: What to Fix First
A focused audit of your profile, the page it links to and the details prospective clients use to decide whether to contact you.
Local presence
How Real Estate Agents Can Ask for Google Reviews
A clear review-request process with a sample message, current Google instructions and thoughtful follow-up.
Local presence
A Local Citation Audit for Real Estate Agents
Find and correct the outdated details that make it harder for people to recognize and reach you.
THE TOPIC
Make the local details clear.
Accurate business information
Begin with your actual business name, current contact information and the work you do. An agent, team and brokerage may have different roles in that presence. Review the applicable Google guidelines before creating a profile or changing how the business is represented.
A useful website destination
Someone who follows a profile link should arrive at a relevant page with a clear biography and contact options. Conflicting phone numbers or outdated affiliations make that next step harder. A profile review should include the page it sends visitors to.
Real client feedback
Reviews give prospective clients another perspective on working with a professional. Request honest feedback and respond thoughtfully. Look for recurring questions or details that could help you improve how you explain your services on the website.
A manageable review routine
Check the profile, linked page and contact details regularly. Record what has changed and review the information people use before reaching out. The Google Business Profile guide provides a starting point for deciding what to fix first.
WORK WITH JUSTIN
Put it into practice.
Learn how Justin reviews profile accuracy, website connections and the information prospective clients use to contact you.