Make the first impression accurate.
A Google Business Profile can be one of the first things a prospective client sees after hearing an agent’s name. The profile, linked website and other professional information should make it clear who they are looking at and how to reach that person.
Justin’s work focuses on the accuracy and usefulness of that presence. An agent profile, a team’s website and a brokerage’s information can overlap. The starting point is understanding the actual business and checking the applicable Google eligibility and representation guidelines.
Four areas to review.
- Business information: the real-world name, contact details, category and other fields that accurately describe the business.
- Website connection: a relevant destination where visitors can confirm the professional’s identity and take a clear next step.
- Photos and services: current, representative material that helps people understand the work.
- Client feedback: an appropriate process for requesting honest reviews and responding thoughtfully.
Adding keywords to a business name or creating extra profiles without checking eligibility can introduce problems. More fields and more profiles are not automatically improvements.
Connect the profile to the rest of your presence.
Imagine someone opens an agent’s profile, follows the website link and lands on a page with an old phone number or an unclear biography. The profile may be complete, but the experience still creates uncertainty.
A profile review should look beyond the profile itself. Contact information, the agent’s current role and the content on the destination page need to agree. That is where local presence connects with website and search strategy.
Google describes local results in terms of relevance, distance and prominence. Profile improvements do not override distance or guarantee a particular position. Read Google’s explanation of local ranking.
Bring the current profile to the conversation.
Share the profile link, your website and any specific issue you have noticed, such as inconsistent information or confusion between an agent and a brokerage. Justin can help identify what deserves attention and how it relates to your wider marketing.
For a starting checklist, read Google Business Profile for real estate agents: what to fix first.
Discuss your local presence